Print, omnichannel

Just a note to be a reminder, nothing yet on print and omnichannel.

I will come back to this.

So far found that Cross Channel Marketing still being talked about although the shows have stopped and I am not sure even IPEX will continue as the same sort of event.

How to describe the marketing and distribution around radio and records? Radio 1 spoke of "visual radio" when they visited the Phoenix a couple of years ago. then "social broadcasting" to include TV, changing even faster. Maybe "omnichannel" is better as it includes retail, I think. Same word, maybe used slightly differently?

Looking at the academic sites and social media it is sometimes a shock when a book is mentioned and it turns out to be over £100, hardback only or ebook to rent. But maybe print could be a way of income / sponsorship for video? Production costs for video are falling but still needs something.

More later.